Choose Outdoors: America’s Forests with Chuck Leavell

About the Client

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America’s Forests with Chuck Leavell captures the breadth of our nation’s woodlands - both public and private. We feature different stories that demonstrate how important forest habitats are to the well-being and economic health of communities across the country. In this series, we present individuals who embody this passion for the woods, from architects to artists, from climbers to carpenters. Host Chuck Leavell is one of a kind. Often on tour with The Rolling Stones, he’s both acclaimed as a rock-and-roll piano player AND as a conservationist tree farmer.

After studying forestry by correspondence and doing much of his homework while riding a tour bus with the Fabulous Thunderbirds in the mid ‘80s, Chuck and wife Rose Lane White Leavell turned her family’s plantation near Macon, GA., into what has become a textbook tree farm. Hugging one of his many trees, Chuck declares he’s fortunate to have three real passions in his life: “My family, my trees and my music.” He is also the co-founder of The Mother Nature Network (www.mnn.com), the world’s leading environmental website. Chuck will be our on-camera guide traveling across the country to interview people who are passionate about the gifts we get from our woods.

The Executive Producers of America’s Forests are Bruce Ward and Kate Raisz. Bruce is the founder and President of Choose Outdoors, a White House Champion of Change for Rural America and a Take Pride in America award recipient. He assists the US Forest Service with US Capitol Christmas Tree partnerships and cross country celebrations. Kate is an award-winning filmmaker with decades of experience making television
programs for PBS and other broadcast channels.

Their Goals

To celebrate US forests and to advocate for their constructive management, we propose a communications campaign centered on a broadcast television documentary series for PBS and multi-faceted social media outreach.

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Our Work

The Service

Social Media and Website

• Expand social media presence on Twitter, Facebook, and Instagram.

• Maintains the website by adding content such as video, creating blogs, or copywriting.

• Creates podcast episodes with America's Forests guests.

• Created and maintains America's Forests YouTube Channel.

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What The Client Said

"Candra's passion for our forests, her knowledge of social media and her ability to work as a team player, even 5,000 miles away, make her the perfect consultant for Choose Outdoors and our series for PBS America's Forests with Chuck Leavell." ~ Bruce Ward, President of Choose Outdoors

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