Washington State Society of American Foresters

About the Client

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2018 WSSAF Logo

With nearly 750 members in 12 chapters (including four student chapters) throughout the state, the Washington Society of American Foresters is one of the largest state affiliates of the national Society. Foresters play a major role in managing Washington's 22 million acres of forest land. These forests provide a variety of benefits for Washingtonians and the nation in the form of wildlife, water, recreation, timber and other forest products. The practice of forestry has changed and will continue to evolve over time. Historically these changes can be represented by shifts in forest policy at both the federal and state levels. For example, the 1994 Northwest Forest Plan changed the way federal forests are managed to protect riparian areas and other wildlife habitat, consequently shifting much of the timber production to state and private forest lands. In 1999, the state updated its Forest Practice Rules that cover state and private forestlands resulting in a federal Habitat Conservation Plan that ensures compliance with both the Clean Water Act and the Endangered Species Act for fish and other aquatic species. Today, foresters manage for a rich diversity of forest resources to achieve landowner objectives and meet society's needs and the needs of future generations. Washington’s forests are some of the most productive forests in the nation and professional foresters continue to be drawn to the state to practice the art and science of forestry.

Their Goals

Create a social media presence, provide outreach to the public about WSSAF, and educate everyone about what they do.

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Our Work

The Service

Talking Forests has brought WSSAF a long way from zero social media presence in 2015 to 1,700 followers on Facebook (www.facebook.com/WashingtonSAF), 400 followers on Instagram (www.instagram.com/washingtonsaf) and 200 followers on Twitter (www.twitter.com/WashingtonSSAF). And this is not just about gaining a following. Talking Forests also uses the best strategy in the ever-changing world of social media to keep up with demand. We gather articles, photos, videos, and event details from our community and use them to spread the word about our industry. WSSAF is a communications role model for other Society of American Forester's state societies.

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Talking Forests continues to work on this effort

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