Marketing

What International Conference Life Is Like

How did someone from a little town in WA State get to go to an International Conference and speak?

It is simple, I asked to go and said I was available to be a speaker, in Poland.

2018 International Forest Business Conference and the next one is slated for 2020!

So, what did I learn while I was there and what did attendees learn from me?

 

Candra Burns speaking at IFBC2018 in Poland Photo Credit:  Fotografiarnia

Candra Burns speaking at IFBC2018 in Poland Photo Credit: Fotografiarnia

What I learned:

How to network with many people from around the world.

How to build a brand and be seen online.

The Polish roads have trees lining them and it is dangerous, 1k people die a year!

Polish currency is affordable still if you have Euro or US dollar.

Polish beer and BBQ is really yummy!

Eating Polish BBQ at IFBC2018 in Poland Photo Credit:  Fotografiarnia

Eating Polish BBQ at IFBC2018 in Poland Photo Credit: Fotografiarnia

What attendees learned from me:

Social media is a new frontier worth trying and a refreshing speech to hear. Check them all out on my Talking Forests YouTube Channel, coming out weekly!

I am American, but also very humble and love meeting people in person.

How to use hashtags for events like the conference. Hear advice in this Talking Forests Podcast!

Why you want to ignore the naysayers online at all costs. You have amazing content!

Someone asked if they become annoying online, don’t care what anyone thinks.

Candra Burns is a chair of Applied Science IFBC2018 in Poland Photo Credit:  Fotografiarnia

Candra Burns is a chair of Applied Science IFBC2018 in Poland Photo Credit: Fotografiarnia

Are you wanting to speak at an International Conference some day?

Here are some tips and tricks:

Search the event website before you go to a conference and connect with people before you go to the event. You can do this by liking and following them on social media like #LinkedIn. My favorite part of this was that people from around the world knew me from adding them before the conference on LinkedIn. I was flattered. This is new networking and you can always ask the hosts any questions you may have going into the conference.

I was asked some key questions after my speech that helped me understand where the forest industry is regarding using social media. I was asked “when do I become annoying online?” well you don’t if you do not care what anyone else thinks of you and your company. Also, “Why would I build a brand if I am business to business or business to government as it is only an expense to us?” I said that you need to build a brand no matter who you are marketing to now as it is a way to get heard and connect with key people like politicians, it is the future of networking! The other question asked is “why you ignore the naysayers or people that are online being rude?” My answer is that they are not the experts in your subject manner, they do not run your company and are not a part of it, you are. You need to ignore people who bring you down or try to do so. I kill them with kindness!

Social Media A New Frontier speaking at IFBC2018 in Poland Photo Credit:  Fotografiarnia

Social Media A New Frontier speaking at IFBC2018 in Poland Photo Credit: Fotografiarnia

Talking Forests is available for speaking engagements, just email, message, or schedule a meeting with them! Check out the new YouTube and Podcast Channels that bringing you weekly tips and tricks!

#YouTube Channel is here: https://bit.ly/2LufLvJ

Talking Forests #Podcast Channel is here: https://anchor.fm/talkingforests

#socialmedia #marketing #speaking #content #hashtags #LinkedIn #Facebook #Instagram #Twitter

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Finally, Some Great Forest Podcasts You Should Hear

Podcasts have been gaining popularity as a convenient way to gain some new knowledge easily. Why are they convenient?  You can listen to them on your way to and from work on the Bluetooth or speaker device in your car, while you are walking around, and while you are on your tractor. The best part about getting into a podcast is that you can take it with you on any device and choose what you want to listen to and when you listen to it. Our favorite part is when we see a new forest podcast come out that is highlighting practices and talking to guests about forests.

Mount Rainier National Park and the Foothills of the Nisqually River are wonderful multi-use forest areas in Washington State. 

Mount Rainier National Park and the Foothills of the Nisqually River are wonderful multi-use forest areas in Washington State. 

Talking Forests has a few podcasts that we recommend and that we listen to now:

Leadership Nature Podcasts: Tom Davidson has been interviewing the best forest leadership, mentors, advocates, and members of the forest and natural resources community in the US since 2016. With 4 seasons, you are sure to find an episode capturing someone you know. Season 1 has 18 episodes, Season 2 features women in forestry and natural resources with 27 episodes. Season 3 is about young professionals in forestry and natural resources with 23 episodes. Currently, Leadership Nature is on Season 4.

You can follow them on Facebook and Twitter with @LeadershipNature

Tom Davidson is a professional with many years of experience and always humble. 

Tom Davidson is a professional with many years of experience and always humble. 

YourForest Podcast: Matthew Kristoff is the creator and host of the YourForest podcast series. He interviews people with environmental, natural resource, and forest knowledge to share. From women in forestry to pine beetle, you will enjoy this array of topics that are discussed. “The goal is to have simple conversations that provide insight to both the public and forest professionals alike. The more people that understand the way our forests and wildlife are managed, the easier it is to do the right thing.”-Matt

You can follow them on Facebook and Instagram with @yourforestpodcast

Matt Kristoff has some good interviews with Canadian professionals bringing a fresh perspective on environmental management on mostly public land. 

Matt Kristoff has some good interviews with Canadian professionals bringing a fresh perspective on environmental management on mostly public land. 

Forestproud is featuring Forest Voices on their website and interviewing guests that are discussing wildfire right now. They plan to have quarterly topics that will be rolling out with great guests and many voices of the sector. “For 2018 we have 4 series planned focused on a range of issues affecting our forests and will run for a couple of weeks so that we can really dig in on the issues from multiple perspectives. New episodes will drop every Monday starting April 9. In addition to the weekly series, our Executive Director (Will Novy-Hildesley) will dive in once a month on a separate interview.”-#ForestProud

You can follow them on Facebook, Twitter, and Instagram with @forestproud

ForestProud is a community of professionals united from the US and Canada

ForestProud is a community of professionals united from the US and Canada

So here are some places you can go to start listening to any podcast:

Spotify, Audible, Stitcher, and iTunes

There are many places you can try out to create your own podcast series as well:

Podcast Websites, OmnyStudio, Pippa, Podcasts.com, Pinecast, Anchor, Podigee, Whooshkaa, Audioboom, Simplecast, ZenCast, Fireside, Castos, BlogTalkRadio, Spreaker, PodOmatic, SoundCloud, Blubrry, BuzzSprout, BuzzSprout, Libsyn and more…

If you plan to start a podcast, let us know about it and we will feature you on our social media avenues. This is encouraged and who knows?! Talking Forests may even start one someday!

#Twitter, #Facebook, #Instagram, #Spotify, #Stitcher, #Podcasts, #iTunes 

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Are People Using too Many Hashtags? We Wanted to Find Out Why They Exist

You are probably thinking; Talking Forests is going a little crazy with those hashtags. The research we have conducted showed us some compelling evidence. We admit, we are using them more now and committed to helping you understand why we recommend them. Talking Forests is keeping up with #hashtag trends on the #social platforms for you. Hashtags got their start on Twitter as a way of making it easier for people to contribute, find, and follow conversations online. We can help you craft hashtag plans! Four reasons why we recommend you put them into your social media plans:

1.       Hashtags help you get found by your target audience.

2.       Many people do research by searching on specific hashtags.

3.       By using the hashtags that are of interest to your ideal customer, they find you.

4.       Hashtags improve the rate that people click on the links in your posts.

Evidence! Are you still skeptical? Check out this screenshot of our Twitter post:

The post above shows so much engagement with only a few hashtags. No hashtags, no engagement, this makes us sad. Photo Credit: Talking Forests 

The post above shows so much engagement with only a few hashtags. No hashtags, no engagement, this makes us sad. Photo Credit: Talking Forests 

Conference Hashtag Tips:

Each year, conference organizers use hashtags to promote the event before, during and afterward. They may look like this #IFBC2018, #IFBC2019, #IFBC2020 etc. This is a great way to build excitement and engage your audience, but if you have potential members they may not know what the acronym means. If you only promote the one acronym by itself on social media, you lose people. Our tip is to find industry-relevant hashtags to use along with your conference acronym. We want to invite newcomers to our conference, but we want them to know what conference they are welcome to attend and what it is about in a brief post utilizing hashtags. In your promotional tweets and other social media sites, it is best to use both your conference acronym and relevant hashtags to draw in new followers.

Why does this matter?

People can follow the hashtags you picked the day of your conference and retweet what other attendees were saying and sharing about the event. After the event, you are able to capture some of the best moments by searching the conference hashtag. Even after a conference, if you have a good hashtag, it could be timeless, North American Forest Partnership is testing this out. 

North American Forest Partnership’s, Will Novy-Hildesley #forestproud example from Mike Beacom's interview:  

This is a screenshot of an interview that Mike Beacom did. He is National Association of Conservation District's Forestry Specialist. Will Novy-Hildesley, Executive Director of NAFP is being interviewed after an event called "From Communications to Engagement".  

This is a screenshot of an interview that Mike Beacom did. He is National Association of Conservation District's Forestry Specialist. Will Novy-Hildesley, Executive Director of NAFP is being interviewed after an event called "From Communications to Engagement".  

So enough about #Twitter, what about #Instagram, #LinkedIn, and #Facebook? To attract your ideal follower on Instagram, your hashtag strategy needs to be on point. Start with overall hashtags that represent your organization then niche down to what keywords your followers would use to find you. This is a service we offer to help you with!

Special Talking Forests #Tip: Keep all your hashtags in your notes on your cell phone on a notepad to make them easy to grab and post on any social media. We have had a client post without hashtags and then we save the day and go in and add them for you in the comments section to get people to be able to see the post in their Instagram feed!

#LinkedIn hashtags: We use them when we write a post at the bottom and it increases engagement. Also, LinkedIn is now encouraging you to use them when you write an article because it helps connect you to searches. People can search those keywords and find your article easier. The choice of not using hashtags on LinkedIn could leave you in the dust. 

#Facebook hashtags: We will only use a few hashtags to let our #followers know, if you use them, we can look them up and find your post. If we find a post we like, we can feature it on our page someday. Other than that, do not use many hashtags on Facebook.

So, what can Talking Forests help you with? We will go into your account and research hashtags that are relevant to your niche. When we find the best hashtags for your organization, we will put them into the search bar and find followers who are using them. On Instagram, we would search #forestry, #forests, and #forestproud etc. to target those people who you may want to follow. We will like and comment on some posts in their Instagram feed for you and the result? They see your likes and comments and follow you back. This is a tip on how to gain follows on Instagram.

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