Social Media

What International Conference Life Is Like

How did someone from a little town in WA State get to go to an International Conference and speak?

It is simple, I asked to go and said I was available to be a speaker, in Poland.

2018 International Forest Business Conference and the next one is slated for 2020!

So, what did I learn while I was there and what did attendees learn from me?

 

Candra Burns speaking at IFBC2018 in Poland Photo Credit:  Fotografiarnia

Candra Burns speaking at IFBC2018 in Poland Photo Credit: Fotografiarnia

What I learned:

How to network with many people from around the world.

How to build a brand and be seen online.

The Polish roads have trees lining them and it is dangerous, 1k people die a year!

Polish currency is affordable still if you have Euro or US dollar.

Polish beer and BBQ is really yummy!

Eating Polish BBQ at IFBC2018 in Poland Photo Credit:  Fotografiarnia

Eating Polish BBQ at IFBC2018 in Poland Photo Credit: Fotografiarnia

What attendees learned from me:

Social media is a new frontier worth trying and a refreshing speech to hear. Check them all out on my Talking Forests YouTube Channel, coming out weekly!

I am American, but also very humble and love meeting people in person.

How to use hashtags for events like the conference. Hear advice in this Talking Forests Podcast!

Why you want to ignore the naysayers online at all costs. You have amazing content!

Someone asked if they become annoying online, don’t care what anyone thinks.

Candra Burns is a chair of Applied Science IFBC2018 in Poland Photo Credit:  Fotografiarnia

Candra Burns is a chair of Applied Science IFBC2018 in Poland Photo Credit: Fotografiarnia

Are you wanting to speak at an International Conference some day?

Here are some tips and tricks:

Search the event website before you go to a conference and connect with people before you go to the event. You can do this by liking and following them on social media like #LinkedIn. My favorite part of this was that people from around the world knew me from adding them before the conference on LinkedIn. I was flattered. This is new networking and you can always ask the hosts any questions you may have going into the conference.

I was asked some key questions after my speech that helped me understand where the forest industry is regarding using social media. I was asked “when do I become annoying online?” well you don’t if you do not care what anyone else thinks of you and your company. Also, “Why would I build a brand if I am business to business or business to government as it is only an expense to us?” I said that you need to build a brand no matter who you are marketing to now as it is a way to get heard and connect with key people like politicians, it is the future of networking! The other question asked is “why you ignore the naysayers or people that are online being rude?” My answer is that they are not the experts in your subject manner, they do not run your company and are not a part of it, you are. You need to ignore people who bring you down or try to do so. I kill them with kindness!

Social Media A New Frontier speaking at IFBC2018 in Poland Photo Credit:  Fotografiarnia

Social Media A New Frontier speaking at IFBC2018 in Poland Photo Credit: Fotografiarnia

Talking Forests is available for speaking engagements, just email, message, or schedule a meeting with them! Check out the new YouTube and Podcast Channels that bringing you weekly tips and tricks!

#YouTube Channel is here: https://bit.ly/2LufLvJ

Talking Forests #Podcast Channel is here: https://anchor.fm/talkingforests

#socialmedia #marketing #speaking #content #hashtags #LinkedIn #Facebook #Instagram #Twitter

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Finally, Some Great Forest Podcasts You Should Hear

Podcasts have been gaining popularity as a convenient way to gain some new knowledge easily. Why are they convenient?  You can listen to them on your way to and from work on the Bluetooth or speaker device in your car, while you are walking around, and while you are on your tractor. The best part about getting into a podcast is that you can take it with you on any device and choose what you want to listen to and when you listen to it. Our favorite part is when we see a new forest podcast come out that is highlighting practices and talking to guests about forests.

Mount Rainier National Park and the Foothills of the Nisqually River are wonderful multi-use forest areas in Washington State. 

Mount Rainier National Park and the Foothills of the Nisqually River are wonderful multi-use forest areas in Washington State. 

Talking Forests has a few podcasts that we recommend and that we listen to now:

Leadership Nature Podcasts: Tom Davidson has been interviewing the best forest leadership, mentors, advocates, and members of the forest and natural resources community in the US since 2016. With 4 seasons, you are sure to find an episode capturing someone you know. Season 1 has 18 episodes, Season 2 features women in forestry and natural resources with 27 episodes. Season 3 is about young professionals in forestry and natural resources with 23 episodes. Currently, Leadership Nature is on Season 4.

You can follow them on Facebook and Twitter with @LeadershipNature

Tom Davidson is a professional with many years of experience and always humble. 

Tom Davidson is a professional with many years of experience and always humble. 

YourForest Podcast: Matthew Kristoff is the creator and host of the YourForest podcast series. He interviews people with environmental, natural resource, and forest knowledge to share. From women in forestry to pine beetle, you will enjoy this array of topics that are discussed. “The goal is to have simple conversations that provide insight to both the public and forest professionals alike. The more people that understand the way our forests and wildlife are managed, the easier it is to do the right thing.”-Matt

You can follow them on Facebook and Instagram with @yourforestpodcast

Matt Kristoff has some good interviews with Canadian professionals bringing a fresh perspective on environmental management on mostly public land. 

Matt Kristoff has some good interviews with Canadian professionals bringing a fresh perspective on environmental management on mostly public land. 

Forestproud is featuring Forest Voices on their website and interviewing guests that are discussing wildfire right now. They plan to have quarterly topics that will be rolling out with great guests and many voices of the sector. “For 2018 we have 4 series planned focused on a range of issues affecting our forests and will run for a couple of weeks so that we can really dig in on the issues from multiple perspectives. New episodes will drop every Monday starting April 9. In addition to the weekly series, our Executive Director (Will Novy-Hildesley) will dive in once a month on a separate interview.”-#ForestProud

You can follow them on Facebook, Twitter, and Instagram with @forestproud

ForestProud is a community of professionals united from the US and Canada

ForestProud is a community of professionals united from the US and Canada

So here are some places you can go to start listening to any podcast:

Spotify, Audible, Stitcher, and iTunes

There are many places you can try out to create your own podcast series as well:

Podcast Websites, OmnyStudio, Pippa, Podcasts.com, Pinecast, Anchor, Podigee, Whooshkaa, Audioboom, Simplecast, ZenCast, Fireside, Castos, BlogTalkRadio, Spreaker, PodOmatic, SoundCloud, Blubrry, BuzzSprout, BuzzSprout, Libsyn and more…

If you plan to start a podcast, let us know about it and we will feature you on our social media avenues. This is encouraged and who knows?! Talking Forests may even start one someday!

#Twitter, #Facebook, #Instagram, #Spotify, #Stitcher, #Podcasts, #iTunes 

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You can use LinkedIn to land you a job or contract!

Earlier this week, I posted a great piece from Social Media Examiner that helped us understand how to use LinkedIn to get better visibility. Why is this close to my heart? How do I know that these tricks work? In 2014, I was working harder than ever on a teller line after just getting my bachelor’s degree thinking to myself, will I ever be able to get a job that uses my natural resources education? The thing is, students in my shoes, even right now, are graduating with so much potential (and jobs that just pay bills), but in our field, the way to get your foot in the door is to get into a seasonal job. Full-time jobs out of college are extremely hard to get for forestry and natural resource science majors. This is a never-ending cycle and I want to teach people how to get out of this. I pulled up my bootstraps and created my LinkedIn profile during Fall 2014, for the better.  Are you ready for a solution?

Shipwreck Cafe' Waitress, 2012.

Shipwreck Cafe' Waitress, 2012.

What did I do when I created my LinkedIn? I created a basic profile. At the time, I had a few jobs under my belt or should I say apron? I added the employment experience that I had at the time. Waitressing, admissions and president’s office assistant, bank teller, and my summer forest internships. I also added volunteer experience, Habitat for Humanity, WA Society of American Foresters, 4-H, and FFA.  I did not think it was much, but it was worth a shot. With a profile picture and my contact information added, I just had a virtual resume ready for the world.

What did I do?! I waited.

Mailroom duty in the admission assistant job at Grays Harbor College, 2011! 

Mailroom duty in the admission assistant job at Grays Harbor College, 2011! 

One day in Winter of 2015, I got an email from the CEO of Society of American Foresters. He said he saw my LinkedIn profile (Title: Looking for Opportunities) and asked me where I wanted to work and then promised to send my resume across the web to people he knew in the industry for me! Well, he sure did since I got a phone call from Washington Forest Protection Association shortly afterward. They wanted to interview me. I couldn’t believe it! One step of creating a LinkedIn profile helped me get my first full-time career position and helped me get out of just paying my bills. I am so appreciative that I want to help other people do this.

Forestry School Grays Harbor College, 2011. 

Forestry School Grays Harbor College, 2011. 

I created Talking Forests to help other people and students get where they want to be on social media. If you create it, they will come and this exact thing happened to me. The best thing you can do is ask for something, the worst that happens is, you don’t get a reply back. I asked to speak at an international conference in June, did I expect anything when I asked? No! I was so surprised when I was emailed back and said they wanted my information to schedule me in at the conference.

Are you needing help with anything online? Or do you want to land a job, contract, internship, grant or scholarship? Talking Forests can help you! Email us for a FREE consultation and we will schedule you in to try and see what we can help you with.  Need some eyes on your social media? We can do a FREE audit for you as well. If you are not showing up online, where are you? Where you always have been and not where you and everyone else in the world are going! If you are lost and need help, please reach out to me. I know first hand how to use social media to get you a future you always wanted. 

#LinkedIn, #Development, #Jobs, #SocialMedia

The world is at your fingertips. 

The world is at your fingertips. 

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Why Do You Need a Social Media Plan?

Are you still thinking about starting up social media? Do you have social media platforms started, but you do not have time or are not reaching a large audience anymore?  During your free consultation, we ask you a series of questions to get to know your goals and help make sure they are attainable and then give you a timeframe that works. We want to build a story for your potential clients online.

Do you want trees to grow and be able to sell later? A management plan helps you reach your goals, so will social media plan to promote your business. Photo Credit: Siobhan Doughty. Montesano, WA

Do you want trees to grow and be able to sell later? A management plan helps you reach your goals, so will social media plan to promote your business. Photo Credit: Siobhan Doughty. Montesano, WA

Once we are armed with your goals it is time for you to sit back and relax, we agree on which social media accounts to set you up with, and then go to work researching the best way to reach your audience in your field of work. We find your network and follow them for you while gathering inspiration from the companies that are already doing well on social media.  Then we ask what type of content you would like to post on your social accounts and find out the right timing of the posts.

Are you in a sticky situation and not sure where to start? Social Media can be overwhelming, but we study the changes for you. Photo Credit: Siobhan Doughty. Montesano, WA

Are you in a sticky situation and not sure where to start? Social Media can be overwhelming, but we study the changes for you. Photo Credit: Siobhan Doughty. Montesano, WA

Depending on which social media accounts you choose, we will work to find the best way to reach your ideal audience. That means we will automatically find out the best #hashtags and networks to follow for you. Once we get an idea of what to post and how to promote the posts we create, we will then schedule them out on a social media calendar.

What value will this provide you? The biggest value will be your time back to focus on what you want to do in your business. We will work on following the audience you wish to have and then engage them in conversation which keeps people coming back to learn more about your business and story.

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