Talking Forests managed various media initiatives that elevated Mass Timber Group's brand presence & engagement to over 15,000 followers in 3 LinkedIn Groups:

• Attended the 2024 Mass Timber Group Summit & International Mass Timber Conference.
• Coordinated authored writing from partnership organizations to establish key partnerships.
• Created daily content and coordinated podcasts, leading to a 30% increase in engagement.
• Conducted research and data reporting, providing insights that informed strategic decisions.
• Managed the YouTube Channel growing thousands of views on shorts & podcast videos weekly.
• Managed LinkedIn group channels, fostering community & knowledge among industry professionals.
• Authored bi-weekly newsletters driving traffic to the MTG website with events, headlines, and articles.
• Authored weekly long form article about high- profile mass timber building profiles nationally known.

Talking Forests was the Marketing Coordinator. Working with AGC staff and consultants to create a marketing department for target products of certification bodies like FSC & SFI. Growing LinkedIn to 1k followers.

Worked with Forest Stewardship Council and Sustainable Forestry Initiative Trademarks.

Social Media Management - Facebook, LinkedIn, Instagram, YouTube
Managing content across multiple channels - Website, Social, and YouTube
Developing compelling and engaging content
SEO Blog Management and Creation
Writing and Copy Editing
Social Media Video Production
Graphic Design
Campaign Management
Website Editing and Design
Email Management
Communications Planning
CRM Database Management - Salesforce and MailChimp
Document Management
Coaching and Training
Monthly and Quarterly Reporting

Candra has been a member of SAF since 2011 when she resurrected the Grays Harbor College SAF and Natural Resources Club, and after getting her Bachelor of Science, she worked in forest policy as an employee. From 2015 - 2021, she served as Washington State SAF (WSSAF) executive committee member, as a communications chair, and loves promoting building with wood and forestry. She started her social media-based communications business called Talking Forests in 2016. She traveled from Germany to give "Building the Future with Social Media" at National SAF in Kentucky in 2019. She moved from Germany to North Carolina in 2021 and mentored Appalachian SAF which spans 3 states, South Carolina, Virginia, and North Carolina. Candra is an active member of working groups in SAF: Department of Defense (DoD) Forestry, International Forestry, and Diversity and Inclusion, Student Executive Committee Mentor, and 2021 SAF Diversity Scholar Mentor

Marketing & Communications for America’s Forests with Chuck Leavell

Candra Burns of Talking Forests LLC supported America’s Forests with Chuck Leavell through strategic marketing, public relations, video storytelling, and article writing. She promoted the series’ mission to highlight sustainable forestry, wood innovation, and community stories across the United States. Her work included crafting press materials, coordinating media outreach, developing engaging social media campaigns, and writing feature stories that connected audiences to the people and forests behind the show.

A specific article: “Running Machinery Like A Lady in California” by Candra Burns, was published for America’s Forests with Chuck Leavell on March 2, 2020.